how do you avoid google exe not commonly downloaded and could be dangerous and Nortons reputation complaint when making my exes available for download from my website
Based on my experience with these systems, the only way you get around that is to have your stuff downloaded by more people. That is to say, any new exe (whether it is made by you or anyone else) is likely to have the same problem. If you remember to put a publisher/company name on the exe, then after you get those downloads and they prove to not be dangerous, both Google and Norton may start to ease up on exes with your publisher/company name on them. But that's mostly a guess.