The name "Multimedia Fusion" Doesn't sound like a game designing program the first time you hear it. It sounds like a program that would be used to design business slideshows or something. The cover art for the box is very misleading as well. If you are scanning the web looking for a game designing program, Game Maker is going to look far more enticing.
So yes, MMF is being seriously under-marketed. I think it has potential to grow a humongous community, if it just takes the next step. It certainly works good enough- it just needs to look good enough.
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The name "Multimedia Fusion" does make it sound like a MS PowerPoint equivalent.
Based on google's translation of the site, I get the impression MMF "Special" is just the same as MMF2 Standard, but with different box art and an extra disc containing loads of Japanese voice acting by some guy called Shirosawa Miyuki - and possibly something else to do with "POP"(?) aswell.
I never thought to click on the Japanese version when it popped up on the Clickteam website, purely for the fact I'm not Japanese (even thought I can read it) The Japanese site does look more commercial and I definately see who they're marketing towards. However I do think Japan (correct me if I'm wrong) has a bigger market for amateur/indie game developers.
Anytime I ever mentioned MMF2 to anyone, they immediately dismissed any credibility in what I had to say or show off because in their eyes it was just another cookie cutter game maker. So far from the truth - fix this Clickteam.
Agreed about the name, it's not very good. To me, "multimedia" is a term of the late 1990's and today it sounds dated. Google search trend has been steadily declining for that term for 7 years already. Plus it's long and doesn't communicate what the product is all about, as previous posters have pointed out.
The big question regarding the name is market segmentation and product positioning. Clickteam has made the correct decision with restoring the "Games Factory" brand for the lite/cheap/entry version of the product targeted for beginners. I think the whole user base of Click products have continously been separating to three more and more different segments: beginner developers, more advanced developers and schools etc. The situation is very different than what is was when they started with K&P. The choice for the name is dependant on which of these segments is considered the most important, or alternatively 2-3 different brands could be created (as they have done). If you target the beginners, there is not a better name than "Game Maker". This is just perfect (obviously taken). The Games Factory is pretty good as well. For more advance users, you need to position the product differently and communicate different values and higher quality. You should stay away of naming it to sound like a "toy". The price also plays a big role here. As weird as it might sound to you, higher price points can considerably help positioning the product correctly to selected segment and actually increase sales.
Originally Posted by Sketchy The name "Multimedia Fusion" does make it sound like a MS PowerPoint equivalent.
Based on google's translation of the site, I get the impression MMF "Special" is just the same as MMF2 Standard, but with different box art and an extra disc containing loads of Japanese voice acting by some guy called Shirosawa Miyuki - and possibly something else to do with "POP"(?) aswell.
I'm pretty sure her name is Sawashiro. (maybe.. I never know how to read names)
MMF Special just seems to be MMF (standard) with illustrations by an artist called POP and 150 voice samples by Miyuki Sawashiro included in the box. It costs an extra $15, or an extra $41 if you compare it to the download version of MMF.
Originally Posted by MJK Agreed about the name, it's not very good. To me, "multimedia" is a term of the late 1990's and today it sounds dated. Google search trend has been steadily declining for that term for 7 years already. Plus it's long and doesn't communicate what the product is all about, as previous posters have pointed out.
The big question regarding the name is market segmentation and product positioning. Clickteam has made the correct decision with restoring the "Games Factory" brand for the lite/cheap/entry version of the product targeted for beginners. I think the whole user base of Click products have continously been separating to three more and more different segments: beginner developers, more advanced developers and schools etc. The situation is very different than what is was when they started with K&P. The choice for the name is dependant on which of these segments is considered the most important, or alternatively 2-3 different brands could be created (as they have done). If you target the beginners, there is not a better name than "Game Maker". This is just perfect (obviously taken). The Games Factory is pretty good as well. For more advance users, you need to position the product differently and communicate different values and higher quality. You should stay away of naming it to sound like a "toy". The price also plays a big role here. As weird as it might sound to you, higher price points can considerably help positioning the product correctly to selected segment and actually increase sales.
well for something like mmf, the name still has to reflect the fact that it isn't game-centric; you can make general applications as well
this is also true to an extent with tgf but really isn't its focus so i guess that's appropriate
the prices of tgf/mmf aren't so bad (tgf is a bit high though given its fairly limited feature set [no 3rd-party extensions kills]), but with the number of bugs/workarounds/missing or unexposed functionality in even the base extensions...
Speaking of Promotion if you guys have not done so you can help promote by becoming fans of our Facebook page and maybe spread the word about it to your friends in your My Friends lists on Facebook.
What might be a great idea is what the japanese site is doing and have a special version of mmf 2 or tgf2 that has a special focus on gaming? First change the box cover art, more game related examples and music etc on the cd. And then promote that version in magazines and such, I wonder how that would go over?
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Originally Posted by Kisguri Speaking of Promotion if you guys have not done so you can help promote by becoming fans of our Facebook page and maybe spread the word about it to your friends in your My Friends lists on Facebook.
Indeed, the point is to get people outside the community to find the product in stores/online and be excited about it when they see it. The thing is WE know mmf2 is awesome, but gamers and the young folk still pick gamemaker above mmf2.. why is that? Goshdarnit
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I am a huge super fan of clickteam and the software it created, however I am also a fan of creating games in general, as such I am very hard on clickteam since I want them to get better. It would be saying you love music but you can only play one musical instrument to create the music you want. Its not personal.
Fact is clickteam can get fans/likes on facebook or have the daily click only cover clickteam stuff, thats only a small druplet in the overall game creation tool bucket, I am thinking bigger here, and I am only thinking that since the software deserves better and needs a bigger audience, the way clickteam is doing its promotion now is not good enough and needs to change, but I have been saying that for years. As such I am starting to believe clickteam is happy where its sitting now, getting enough sales to get by and it does not want to be the overall ruler in game creation anymore, and that kind of worries me.
Edited by an Administrator
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Originally Posted by -Adam- Rikus, I fail to see how you're helping them by opening TDC up to all game creation tools. Seems a tad hypocritical to show concern for them now...
Nice try. In reality, whether I'm for or against it, opening this place up to a wider audience and having all of our click knowledge/downloads/threads/users available to a game-making audience to glance at would do nothing but educate people out there what click products can really do and the power of the product we use. If they don't know klik, they're not going to give a damn about a klik-only site. Our game downloads make us a bit more relevant and certainly help to educate some people, at least. So it is, perhaps unsurprisingly, not hypocritical at all.
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