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OMC

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27th January, 2009 at 21:05:35 -

It's a piddly nitpick, but I think the word "unique" would be better than "custom" "Custom" brings to mind cookie-cutter game makers (E.g. 3D game maker) that just let you adjust certain parameters instead of making things truly from scratch.

Well not truly... That would be inputting binary machine code manually... But you knew what I meant.

Edited by OMC

 

  		
  		

Marko

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27th January, 2009 at 21:43:00 -


Originally Posted by -Adam-
"3. Clickteam need to get their arses into gear and start marketting their products! This is another big reason why there aren't as many Klickers as there should be - NOBODY EVEN KNOWS IT EXISTS!!!"

Or you just need to do your research. The guys at clickteam go to a lot of shows and give presentations on the software.


I did my research - i went into every PC World/Currys/Woolworths (when it was open)/GAME/Gamestation/Argos/the Play.com website/Amazon.co.uk website etc... that i could and i didn't see it ONCE! This is my point, they are not presenting it to the mainstream. A few reps in a country club somewhere does not constitute marketing, not the whole of it anyway. Advertising for Clickteam products to the mainstream is poor. I shouldn't be researching anything if their advertising guys are doing their job - the product should chase the customer/consumer, not the other way around!

Edited by Marko

 
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Ski

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Candy Cane
27th January, 2009 at 21:53:15 -

"A few reps in a country club somewhere does not constitute marketing"

They go to big shows all over USA, not country clubs.

 
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OMC

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27th January, 2009 at 21:59:45 -

Which shows? I'd like to go to one. It's easy for little-known companies to get swallowed up in these shows, so it really doesn't do much good.

You'd think marketing would be bigger over there since that's where Clickteam is based.

 

  		
  		

Marko

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27th January, 2009 at 22:06:35 -


Originally Posted by -Adam-
"A few reps in a country club somewhere does not constitute marketing"

They go to big shows all over USA, not country clubs.


But they don't buy the product, regular joes like you and me do and at the moment it isn't where we buy mainstream software, i.e. mainstream software shops and websites. Therefore if it's not presented to the mainstream in an attractive fashion then the mainstream will not buy it!

 
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Candy Cane
27th January, 2009 at 22:18:27 -

The shows they attend are for educators not a normal user. IF you know of some shows for consumers Clickteam should attend let them know and perhaps they will. Their attendance at the show have resulted in 100's of new users since they were exposed to the products in school and in computer summer camps (best way to do it IMO). The products are also sold on Amazon if you bother to look. The last show they went to was last week in Florida.


 
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Marko

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27th January, 2009 at 22:36:19 -

Wow, "100's of new users" - well problem solved then. If EA managed "100's of new users" after releasing Spore i doubt they'd have been happy! And Amazon stock it now, well they didn't a few years ago and how old is MMF2 now? More than a few years old. Why do Clickteam need people like me to show them what shows they need to go for? They pay people (or they should get some, judging on the comapny's lack of mainstream market penetration) to do that for them!

Seriously, why are you defending their current marketing strategy? It is near non-existant for the people on the high-street and that's where they should have been targetting during the last decade. Sure, schools are a great area to target and summer camps help but they haven't done the trick so far have they? That's kinda why this debate came around in the first place. Clickteam have vast room for improvement!

 
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Candy Cane
27th January, 2009 at 22:42:21 -

I'm defending it because you're throwing out all these accusations, yet I doubt you've actually contacted anyone from CT to ask them what their current Marketing strategies are? This is what I mean about doing your research. I mean, you're comparing CT to EA and their spore game? Makes sense...

 
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27th January, 2009 at 22:48:19 -

It makes perfect sense - Spore sold millions and is on every major retailer's shop shelves or website and TDC, a site primarily for Clickteam-product users, has fewer new users whilst Clickteam products are not on every major retailer's shop shelves or website. Great comparison i think, it perfectly describes what i am saying.

Why would i need to contact anyone from Clickteam to see what their strategy is? I can see what it isn't, and that's to push their products into the faces of every high-street shopper and website browser in the world. And that's where the money is to be made my son, hence why people like EA do it. And that's why there are more players of Spore in the world than there are users of MMF2. And EA managed that in the space of a few months, where as Clickteam have taken over a decade to build up MMF1 & 2's fanbase. Makes sense... Perfect sense.

 
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Candy Cane
27th January, 2009 at 22:56:13 -

Spore it a game, not a tool. Not everybody is creative or wants to make games. And if you're so insistent on comparing EA to CT,perhaps your research would have shown you they've been around for over 10 more years than Clickteam, in which time they've released a lot of games and are known to the majority of gamers. I still think it's a really stupid thing to compare CT to.

 
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27th January, 2009 at 23:04:51 -

Yes i know you think it's really stupid, however it is very comparable. Atari have been around longer than EA and are doing nowhere near as well in terms of software sales so that blows that statement straight out of the water. So what if one's a tool and one's a game, you're splitting hairs because you can't find a decent arguement. You're on the ropes. Now read this again;

"Spore sold millions and is on every major retailer's shop shelves or website and TDC, a site primarily for Clickteam-product users, has fewer new users whilst Clickteam products are not on every major retailer's shop shelves or website."

That's the knock out punch - EA advertise mainstream and have a mainstream userbase. Clickteam don't advertise mainstream and don't have a mainstream userbase. Do you see?

Answer me this -Adam-, if Clickteam are doing such a great job why am i the only person i know in Herefordshire, Worcestershire and Shropshire who owns MMF2? Why would that be?

 
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Candy Cane
27th January, 2009 at 23:14:24 -

"Answer me this -Adam-, if Clickteam are doing such a great job why am i the only person i know in Herefordshire, Worcestershire and Shropshire who owns MMF2? Why would that be?"

So you went around all three counties asking every single person if they own a copy? I doubt you know that many people to be honest.

 
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27th January, 2009 at 23:18:08 -

Another great arguement there, don't get personal -Adam-. Please take more care when reading though; i was talking about the people i know and i was clear about that. Probably around 1,000 in my estimation (since i've moved between the 3 counties over the years) and i am a keen gamer too so they aren't all people who don't care for computer games.

You still haven't answered my question though...

 
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Peblo

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27th January, 2009 at 23:24:59 -

Clickteam is the one in control of their profit revenue. Whether or not it's a good marketing strategy effects our community, but is not our responsibility or even within our power to change it. Our focus as clickers should be on expanding our community based on those who already have the product. Others will see our games, and will come. Work on what we have power over, which is our community.

Make games and advertise TDC in them.

Edited by Peblo

 
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Candy Cane
27th January, 2009 at 23:29:17 -

How was I getting personal? Would anyone really know 3 counties worth of people? I doubt it. And like Peblo says, the marketing strategy is down the company, your only concern is making and playing the games.

 
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